Making Dreams a Reality

KLM Royal Dutch Airlines may be well known in Europe, but fails to reach a massive following in the U.S. in competition with US airlines. To reach new audiences in the US, specifically New York, outdoor and online campaigns will be made to promote their airline to millions of new customers.

Using multiple channels, advertisements will be made to bring more customers to KLM. The campaigns will specifically be placed in areas where travelers frequent like the airport, subways, and on the street.


Finalist: Kimberly Morlaes
Advisor: Prof Richard Pels

Task

Create campaign to reach new audiences in the US.

  • Strategy

    Integrated Campaign

  • Design

    Adveritisng

  • Client

    Senior Project