DEFY is the culture we choose to embrace, how we live, how we skate.
DEFY invites you to keep asking questions and PUSH YOURSELF.
DEFY respects what others have accomplished and continues to innovate in that legacy.
DEFY celebrates our city by getting out there avert day with the goal of self improvement.
DEFY what is holding you back and embrace positive change.

Finalist: Alyson Leopoldi
Advisor: Prof Brian Holden


Create a brand of skateboard decks with a strong identity that feature amazing artwork.

  • Strategy


  • Design

    Graphic Design

  • Client

    Senior Project